About the Project
Launch and establish SOFTFLOW®, a modern water softening solution for Indian households, with complete branding, digital presence, lead generation system, and category positioning in the competitive home water solutions market.
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SERVICESBrand Identity Development, Website & SEO, Social Media, Performance Marketing, eCommerce, CRM Automation, Email & WhatsApp Marketing.
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STRATEGYBrand Guidelines, Website Design, SEO Optimization, Social Media Storytelling, Paid Ads (Meta & Google), eCommerce Setup, CRM & Automation, Customer Nurturing Campaigns.
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CLIENT
Project Overview
SOFTFLOW® is a modern water softening solution designed for Indian households struggling with hard water problems. When the brand approached us, it was a product without a digital footprint, no branding, no online presence, no lead system.
They entrusted Swaparichay Studios to take it from the ground up and scale it into a recognized name in the water treatment space.
The Objective
To launch and establish SOFTFLOW® as a category-leading brand in the highly competitive home water solutions market, creating awareness, generating consistent leads, and building trust across all digital touchpoints.
Our Approach
We began with a 360-degree marketing blueprint designed to take SOFTFLOW® from zero visibility to category relevance across the digital ecosystem.
Brand Development & Launch
- Crafted brand identity, voice, and visual direction tailored to Indian households.
- Built brand guidelines for consistency across platforms.
Website & SEO Strategy
- Developed a responsive, fast-loading website that balanced performance with user experience.
- Conducted keyword research and executed both on-page and off-page SEO strategies.
- Achieved first-page rankings for high-intent keywords like "whole house water softener India", driving consistent organic traffic.
Social Media Management
- Set up and actively manage Instagram, Facebook, LinkedIn, and YouTube handles.
- Developed a relatable content strategy: everyday water problems, family humor, testimonials, and seasonal campaigns.
- Built a strong emotional connection through storytelling formats and short-form videos.
Performance Marketing
- Ran Meta and Google ad campaigns targeting both broad awareness and product conversions.
- Created A/B tested landing pages and funnel campaigns.
- Achieved a strong Return on Ad Spend (ROAS) with retargeting strategies.
eCommerce Setup & Optimization
- Strategically listed and optimized SOFTFLOW® for Amazon and Flipkart platforms.
- Created enhanced A+ product listings, SEO-backed descriptions, and graphics.
CRM & Automation
- Integrated and customized Odoo CRM for full lead management and automation.
- Set up auto-responses, follow-ups, and pipeline automation to streamline sales efforts.
Email & WhatsApp Marketing
- Ran WhatsApp drip campaigns, seasonal offers, and feedback automation.
- Designed email newsletters, review requests, and customer nurturing campaigns with proven conversion metrics.
The Final Result
- 500% increase in web traffic within 6 months.
- Ranked on page 1 of Google for key product terms.
- Increased social following by 10x in 4 months.
- Over 100+ verified 5-star reviews on Google.
- Achieved consistent daily leads through organic + paid campaigns.
- Setup complete digital operations & CRM with full automation flow.