About the Project
Brand Visibility, Awareness and Acceptance for one of the top architecture and design firm – “Sankalpan” for their services as ‘Master Planning, Architecture, Workplace Design & Strategy, Interior Design, Project Delivery and Build Solutions.’
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SERVICESDigital Marketing with Social Media Management, Blog Writing.
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STRATEGYContent and Design Strategy, Social Media Strategy, LinkedIn Business Strategy
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STRATEGYSankalpan – @sankalpanarchitects
Requirement & Specification
The Raja Shankar Shah Museum is a cultural institution that showcases the art and heritage Madhya Pradesh. To effectively communicate its mission and vision, the museum requires careful consideration of graphics designing, wall colors, caricature, and Gond Arts. Here are some requirements and specifications for each of these aspects:
- Graphics Designing:
- The graphics should reflect the cultural heritage and history of Madhya Pradesh or the region where the museum is located.
- The design should be visually appealing and draw visitors in, with a clear focus on communicating the museum’s mission and vision.
- The museum logo should be prominent and well-designed, conveying the essence of the museum.
- Wall Colors:
- The wall colors should be chosen in such a way that they complement the art and exhibits on display, while also creating a warm and welcoming atmosphere for visitors.
- Bright, vibrant colors that reflect the region’s cultural heritage could be used, while still ensuring that they do not overpower or distract from the exhibits.
- Neutral colors like beige or white could be used as a backdrop to allow the artwork to stand out.
- Caricature:
- Caricatures should be designed in such a way that they reflect the region’s cultural heritage and history.
- They should be eye-catching and appealing to visitors, with a focus on creating an engaging and interactive experience.
- The caricatures should be placed in such a way that they complement the exhibits and enhance the overall aesthetics of the museum.
- Gond Arts:
- If the museum features Gond Arts or other local indigenous artwork, it should be prominently displayed as a key part of the region’s cultural heritage.
- The artwork should be well-maintained and preserved to ensure its longevity.
- The Gond Arts should be displayed in a manner that reflects the region’s cultural significance and importance.
- Informative signage and labels can be used to educate visitors about the exhibits and the history of the region.
Our Solution
Companies in commercial interiors sectors can now choose between traditional business outreach channels or online marketing practices. But the truth is, that digital marketing for commercial interior and the similar sector provides businesses with the opportunity to increase visibility and to generate business-to-business leads more efficiently than ever before.
Strategies that we have already advised for Sankalpan are mentioned here.
- Timing Strategy: Make sure to promote your posts at the peak of their organic interactions.
- Brand Awareness Strategy Publish content as per the company brand assets.
- Mention Strategy: Check your content if it is aligned to your audience’s interests.
- Influencer Strategy: Understand what content receives the most engagement in your industry.
The Result
The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design a little less painstaking. The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use. The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use.