About the Project
Building a trustworthy, user-friendly digital brand for RERAEasy, simplifying the complex RERA registration process for builders, brokers, and individuals.
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SERVICESBrand Identity Development, Website & SEO, Social Media, Performance Marketing, eCommerce, CRM Automation, Email & WhatsApp Marketing.
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STRATEGYMinimal & clear design language, SEO-driven knowledge hub, educational social media, LinkedIn & Facebook lead campaigns.
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CLIENT
<2 class="project"style="color:white;text-align:left;">Project Overview
RERAEasy simplifies a complex and compliance-heavy process for builders and agents: project registration with RERA authorities.
We partnered with them to make this technical platform relatable, accessible, and visible across digital platforms.
The Objective
To translate a complicated legal service into a trustworthy, user-friendly brand and build online presence that attracts both developers and individuals seeking RERA help.
Our Approach
Branding Through Simplicity
- Focused on minimal, clear, and authoritative design language
- Transformed complex jargon into easy-to-digest messaging for web and social.
SEO & Knowledge Hub Creation
- Developed blogs, FAQs, and keyword-focused pages answering popular RERA queries.
- Structured schema and page optimization to enhance visibility.
Social Media as an Education Engine
- Designed carousel posts and short-form videos answering legal FAQs.
- Ran relatable campaigns to highlight common compliance issues and solutions.
LinkedIn & Facebook Campaigns
- Targeted builders, brokers, and project promoters.
- Used testimonial creatives and success stories to build confidence.
The Final Result
- 3x rise in organic search clicks.
- Doubled social page followers and weekly engagement.
- Increased lead form submissions through simplified digital funnels.
- Built brand authority in a highly trust-sensitive category.