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About the
Project

Digital branding and marketing for Harish Neelambari, a luxury real estate destination rooted in Indian heritage and sophistication — building its online presence, lead funnels, and buyer engagement.

  • SERVICES
    Website Optimization, SEO Content, Social Media Management, Paid Campaigns, Lead Funnels.
  • STRATEGY
    High-aesthetic content calendar, heritage-focused storytelling, targeted Google & Meta Ads, WhatsApp-first lead engagement.
  • CLIENT

Project Overview

A project rooted in Indian heritage and luxury living, Harish Neelambari is not just a real estate development, it's an experience.

Our task was to weave this unique identity into a full-fledged digital presence that inspired and converted.

The Objective

To position Harish Neelambari as a luxury real estate destination that embodies culture, sophistication, and serenity, while ensuring quality lead generation and high buyer engagement.

Our Approach

Website Optimization & Content Strategy

  • Redesigned the user journey to make the premium real estate offering easily navigable and emotionally compelling.
  • Created SEO-rich content that highlighted its heritage location, vastu compliance, and architectural finesse.

Luxury-Focused Social Media Content

  • Created a clean, high-aesthetic content calendar showcasing the interiors, location benefits, and testimonials.
  • Employed a "royal-living" tone of voice across captions, creatives, and highlights.
  • Instagram reels and LinkedIn campaigns focused on showcasing premium value.

High-Intent Paid Campaigns

  • Deployed Google Ads with keywords targeting buyers of plots near Hyderabad.
  • Geo-targeted Facebook and Instagram ads with visual-first creatives, leading to higher CTR and conversions.
  • Built WhatsApp-first funnels to engage with qualified leads quickly.

The Final Result

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  • 70% growth in qualified lead inquiries within 3 months.
  • Generated buyer visits and bookings directly from digital campaigns.
  • Built strong brand perception through storytelling and regal content design.
  • Increased average session duration on site by 3x through UX and content improvements.