About the Project
Digital branding and marketing for Harish Neelambari, a luxury real estate destination rooted in Indian heritage and sophistication — building its online presence, lead funnels, and buyer engagement.
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SERVICESWebsite Optimization, SEO Content, Social Media Management, Paid Campaigns, Lead Funnels.
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STRATEGYHigh-aesthetic content calendar, heritage-focused storytelling, targeted Google & Meta Ads, WhatsApp-first lead engagement.
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CLIENT
Project Overview
A project rooted in Indian heritage and luxury living, Harish Neelambari is not just a real estate development, it's an experience.
Our task was to weave this unique identity into a full-fledged digital presence that inspired and converted.
The Objective
To position Harish Neelambari as a luxury real estate destination that embodies culture, sophistication, and serenity, while ensuring quality lead generation and high buyer engagement.
Our Approach
Website Optimization & Content Strategy
- Redesigned the user journey to make the premium real estate offering easily navigable and emotionally compelling.
- Created SEO-rich content that highlighted its heritage location, vastu compliance, and architectural finesse.
Luxury-Focused Social Media Content
- Created a clean, high-aesthetic content calendar showcasing the interiors, location benefits, and testimonials.
- Employed a "royal-living" tone of voice across captions, creatives, and highlights.
- Instagram reels and LinkedIn campaigns focused on showcasing premium value.
High-Intent Paid Campaigns
- Deployed Google Ads with keywords targeting buyers of plots near Hyderabad.
- Geo-targeted Facebook and Instagram ads with visual-first creatives, leading to higher CTR and conversions.
- Built WhatsApp-first funnels to engage with qualified leads quickly.
The Final Result
- 70% growth in qualified lead inquiries within 3 months.
- Generated buyer visits and bookings directly from digital campaigns.
- Built strong brand perception through storytelling and regal content design.
- Increased average session duration on site by 3x through UX and content improvements.