About the Project
Built a high-energy brand identity and immersive experience for Blaast, a modern gaming arena offering arcade, VR, and console gaming.
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SERVICESBrand Identity, Visual Language, Environmental Graphics, Space Design, Game Setup & Integration.
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STRATEGYDynamic logo & color palette, themed gaming zones, immersive signage & posters, vendor collaboration for VR & arcade setups.
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CLIENT
Project Overview
Blaast isn’t just a gaming arena, it's an experience center for modern arcade, VR, and console gaming.
We were brought on board to design the complete visual experience and support their tech setup.
The Objective
To develop a high-octane brand identity and ambient experience that captured the thrill and energy of gaming while helping them launch with impact.
Our Approach
Brand Identity & Visual Language
- Designed the logo to reflect speed, energy, and immersion.
- Created a dynamic color palette and mascot styling aligned with Gen Z gamers.
Environmental Graphics & Signage
- Designed wall posters, wayfinding signs, ticketing zones, and themed zones like “VR Zone”, “Racing Zone”, and “Multiplayer Arena”.
- Integrated brand elements into space design for consistency and immersion.
Game Setup & Integration
- Collaborated with game vendors to theme booths and VR setups.
- Designed user interfaces and onboarding visuals for ease of use.
The Final Result
- Delivered a cohesive visual brand for a high-energy experience.
- Helped Blaast stand out in the entertainment zone of its city.
- Boosted early footfall through visual campaigns and pre-launch teasers.