Overview
The India International Trade Fair (IITF) stands as a significant occasion for the business community, overseen by the India Trade Promotion Organization (ITPO), which serves as the primary trade promotion agency for the Government of India.
Objective
Haryana state government needed to set up a pavilion showcasing the state’s heritage, culture, industries and initiatives. The objective of the display was to give a visual overview of Haryana and its unique economic, cultural, and industrial strengths. This participation aimed to attract investments, foster business collaborations, and enhance the visibility of the state's offerings on a national and international platform. Additionally, the pavilion was to serve as a means to engage with potential partners, investors, and consumers, fostering economic growth and development for the state.
Requirements
This was a graphic heavy project, the precise requirements being:
- Backlit walls dedicated to
- Industries
- One District One Product
- Cultural Heritage
- Sports
Solutions Offered
- Research and analysis
- Graphics Design
- Content Curation
- Video Creation
Final Outcome
After a few discussions and minor changes, our outputs were approved by Haryana’s government officials. Below is a gallery showcasing the final results displayed at the event.
